Xiaomi is targeting export and local component manufacturing with Dixon in India

Xiaomi plans to expand its mobile manufacturing partnership with Dixon for export. Both companies plan to invest in component manufacturing in India as well.

Xiaomi and Dixon officials met with Minister of State for IT Rajeev Chandrasekhar on Tuesday about the proposed initiative.

“Xiaomi, which has built strong brand equity in India over the years, is known for its high quality and efficiency and is recognized as a strong force in the smartphone market in India, and people across the country have great confidence in its products.” We are excited and encouraged by the confidence they are placing in Dixon for the proposed association,” said Atul B. Lall, vice chairman and general manager of Dixon Technologies (India).

With most global handset makers and their supply chain partners now investing in manufacturing, the Indian EMS industry is well positioned to reach its true potential in the years to come, Lall added.

Xiaomi is working with contract manufacturers like Dixon and Foxconn to assemble smartphones and TVs in India.

On May 29, the Chinese smartphone maker signed a manufacturing agreement with Noida-based Optiemus Electronics to manufacture its audio products and improve the localization of its AIoT products.

Since last year, Xiaomi has been under the scrutiny of law enforcement agencies in India over alleged financial irregularities. The geopolitical infighting between India and China has further damaged the reputation of Xiaomi and other Chinese smartphone companies operating here.

Once a dominant smartphone brand, Xiaomi was reduced to third place in the first quarter of 2023.

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