ProConnect aims to become a logistics technology company in three years

ProConnect Supply Chain Solutions, part of the $6.5 billion Redington Group, has undertaken a consolidation effort to become a “Logi-Tech” company in three years, said MD and CEO Malay Shankar.

The logistics company wants to transform itself into a logistics technology company that leads in technological solutions and offers a seamless customer experience to become the automatic choice for customers in India or West Asia.

“We aim to achieve that goal in less than three years,” Mr. Shankar said in an interaction. “And the first year is the most important. “The works already started last year, but we want to achieve all this in three years,” he added.

“We’re one of those technologically advanced companies because our DNA itself comes from IT. We are present in every corner of India and manage almost more than 7 million square meters. In the current fiscal year, we plan to double the storage area and transport network and increase the turnover to ₹1,000 crore,” he said.

Mr. Shankar said that as part of the consolidation, the company recently completed the acquisition of Redington’s automated distribution centers in Kolkata and Chennai as part of One ProConnect. The process is under way to acquire Redington subsidiaries in Dubai and Saudi Arabia, he said.

While Redington has a presence in 41 countries, ProConnect has a presence in both India and across western Asia, with plans to expand into other regions.

“Within India we are represented in the North, South, East and West. Currently, most of the business is mainly in the South and East. North and West are the main consumption centers and that’s where we want to express our presence because that’s a better market. Therefore, the north and the west are the priority areas, he said, adding that investments will be made in expanding the storage areas and transportation network in West Asia.

“Our biggest challenge will always be making sure we keep up with technology that addresses all of our scalability issues and staffing needs,” he said.

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