“One Country, One Price” – Maersk targets small businesses in India

AP Moller-Maersk (Maersk) today announced a revolutionary e-commerce fulfillment solution in India that will make all elements of an e-commerce fulfillment solution available through a single window at a flat rate of INR 80 per order. This solution is primarily aimed at a typical small to medium e-commerce business in India that relies on multiple logistic partners for various activities. With this solution, Maersk simplifies its customers’ supply chains by providing a centralized access to all required solutions such as warehouse storage, last mile deliveries and returns order execution, while providing end-to-end visibility with consistent pricing .

Vikash Agarwal, Managing Director of Maersk South Asia, said in a statement: “India’s e-commerce business has great potential for growth. However, the highly fragmented market and the complexity of the supply chain impede the growth of many companies. With our new solution, we want to stay true to our goal of making life better for everyone through the integration of the world.” He added: “With our ‘One Country, One Price’ solution, we will add complexity to our customers’ supply chains grow while focusing on what they do best.”

The latest India e-Conomy Report 2023 shows that in India the average hours spent per day per user is 6.5 compared to 5.5 in China and 7 in the US. However, when it comes to digital payments, the number of real-time transactions per capita per year in India is 65 compared to 12 in China and 8 in the US. India had 220 million online shoppers between May 2022 and May 2023. In addition, the report shows that there are 700 million internet users in the country, of which 350 million use digital payments. Those stunning stats
prove the potential of the e-commerce sector in India.

A typical fulfillment solution for an e-commerce company involves multiple interfaces that take care of different elements of logistics. It all starts with the finished goods being picked up from a manufacturing facility or point of origin and transported to a warehouse. Then comes the step of taking orders through an online e-commerce platform and linking that order for further processing in a warehouse before it is shipped to the end consumer. All these solutions are managed by more than one logistic partner in India. With the new
Thanks to the e-commerce fulfillment solution, the e-commerce business has all these logistic requirements available through Maersk as a single partner. The requirements for deploying such a solution for Maersk include multiple storage facilities in multiple cities.

The prevailing fragmented logistics solutions are also responsible for fragmented billing. For e-commerce companies, each logistics service provided is billed differently and separately, resulting in extremely complex billing. With its One Country, One Price solution, Maersk offers all services for a single fee of INR 80 / USD 1 per order. This includes 60 days storage and delivery across India with 18,000 PIN codes in 48 hours.

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