Logistics unicorn Shiprocket relies on growing D2C market for growth

Zomato-funded logistics startup Shiprocket is looking to the direct-to-consumer (D2C) market segment to fuel its growth as India sees a high influx of small businesses.

The company also plans to improve its offerings to simplify the post-checkout experience for businesses.

Shiprocket Chief Operating Officer Atul Mehta said: “The D2C segment – ​​deals that take place outside of marketplaces – accounts for about 20 percent of the e-commerce market in India but is growing faster as small sellers expand their businesses make on Instagram. WhatsApp and Facebook. By ensuring these emerging small businesses are nurtured, the direct trade market will grow to account for 40 to 45 percent of the e-commerce market.”

Shipping faster

The company is also trying to improve its services by increasing shipping speed and creating a better post-checkout experience.

“With our 50 warehouses in 16-17 cities, we are enabling retailers to better replicate their inventory, help them move better through our B2B services and create cross-docking solutions, which will result in a fundamental increase in speed ‘ Mehta said.

worldwide shipping

Shiprocket is also focused on its cross-border shipping offering, Shiprocket X, which allows shipping to over 220 countries across multiple carriers and tracks them all in a single place. Mehta said it is also increasingly focused on solving the problem of non-delivery of cash on delivery orders that companies face through its offerings.

Mehta added that the offerings and solutions are gaining traction in the small and medium-sized enterprises (SMEs) market segment in India. However, it will continue to focus on all three customer segments — enterprise, SME and new small business — he said. Shiprocket collaborates with Gillette, Mamaearth, Mcaffeine and Nappa Dori, among others.

Shiprocket has made five acquisitions to date: Glaucus, a supply chain management company; Wigzo, a customer data platform; Pickrr, an e-commerce SaaS platform for D2C brands; Rocketbox, a B2B aggregator platform; and Omuni, Arvind Internet Limited’s omnichannel technology business. Mehta said, “The acquisitions have helped us expand our stack even further. What we’re doing through all the acquisitions and a variety of value-added products is trying to get more sales and margin from the same dealer by solving more problems than you solved before.”

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