Amazon aims to reach $8 billion in cumulative exports from India by 2023

E-commerce giant Amazon is expected to export more than $8 billion in cumulative exports from India by the end of 2023, the company said in a statement on Wednesday.

The Seattle-headquartered company has reached 1.25 lakh exporters since its inception through the program, officially called Amazon Global Selling, the statement said. Of them, over 1,200 exporters had achieved sales of more than Rs 1 crore in 2022, it said.

“The idea is to provide Indian exporters with the same tools and level of support that domestic sellers enjoy in their respective international markets,” said Bhupen Wakankar, director of global trade at Amazon India, in an interaction.

The company also reiterated India’s export target of $20 billion by 2025, set a year ago, which it had doubled from the previous target.

“I think the market is still extremely large and we’re still riding the wave of e-commerce exporters from India jumping on the global bandwagon in the same vein as sellers from the US or China a few years ago ‘ Wakankar said at the time when asked about the risk of a recession in the near future for such exports.

Maharashtra, Delhi, Gujarat, Rajasthan and Uttar Pradesh were the states with the highest number of exporters in 2022. The list of exporters included many from Tier 2 cities and beyond, from places like Haridwar in Uttarakhand, Kolhapur in Maharashtra and Tiruvallur in Tamil Nadu. Cumulative exports of over US$10 million were recorded in 25 cities across the country last year.

Toys saw the largest growth of any product category, posting year-over-year growth of over 50%, followed by kitchenware at over 35%, beauty at over 25% and luggage at over 20%, the company said in the statement.

“Selection is one of the greatest strengths of Indian sellers…especially in categories like consumer staples, where there are premium spices and teas, or in Ayurvedic products and essential oils,” Wakankar said, adding that this is especially true for products in categories like leather goods and apparel Case be it also finds wide acceptance.

“From high thread count bed sheets to leather goods to auto parts, we’re seeing an increasing response to the type of branding exercises Indian sellers are engaging in,” added Wakankar.

Program sellers have access to over 18 international marketplaces that ship products to over 200 countries. The United States, United Kingdom, Canada and Germany are among the top markets for Indian exporters on the program.

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