Adani Group launches media campaign to commemorate 35 years of service in India

On Monday, Adani Group launched a media campaign titled “Hum Karke Dikhate Hain” to celebrate its 35th anniversary of service in India.

The “Hum mushkilo ki nahi sunte, karke dikhate hai” (Understood by challenges, we fulfill our commitments) campaign developed by Ogilvy India is designed to highlight the Adani Group’s resilience, tenacity and relentless pursuit in overcoming obstacles to build world-class infrastructure, both in India and abroad,” it said in its statement.

In the coming weeks, the Adani Group will launch an extensive media campaign across print, radio and social media platforms, commemorating its 35 years of service to India. The campaign includes a 100-second television commercial that takes viewers on an immersive visual journey across the country.

“The campaign perfectly reflects Adani Group’s indomitable spirit and ethos of turning challenges into opportunities and their determination to drive positive change in the lives of millions of Indians. As a first generation entrepreneurial company, this tireless spirit is the foundation of our culture,” said Pranav Adani, Director of Adani Enterprises.

Adani Group has expanded its operations into a variety of independently managed sectors including Energy & Utilities, Transport & Logistics, Materials, Metals & Mining and Direct Customer Services.

“Investing in infrastructure and national development projects requires determination and faith. That is the spirit of Adani and its new corporate campaign,” said Piyush Pandey, Global Creative Chairman and Executive Chairman – India, Ogilvy.

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